The Pulse Pavilion main concept is about how to make a basic animation, an optical illusion without any digital devices or movement, and how design, light, and music can interact with each other. The visualisation on the wall and the graphics used throughout the identity are based on the sound waves of the track that you hear inside the pavilion. The rythm of the track is synchronised with the alternation of the different coloured lights, thus when the pulsing sound is getting faster the animation does too. This gives the illusion of seeing the audio while listening to it.
The installation uses light, colours and sound to create abstract anamorphosis and a sensation of tension and illusion. From the outside the cube is painted black, while on the inside the wall is covered by vibrant graphics that are a visual representation of the audio that plays in the background. The animation on the wall is based on the RGB-CMYK colour systems. The digitally printed CMYK material is lit by RGB LED lights. The RGB light acts as a filter and doesn't let us see a certain spectrums of colours, so we end up perceiving the alternation of these filters as an animation.
The connection between sound, light and colour, especially the interaction of RGB and CMYK colour systems. I also dealt with Goethe's Theory of Colours and I wanted to make an "analog" animation without any digital projections using print colours with light colours. I was also inspired by the work of James Turrell, Carnovsky, Vasarelly and Haroon Mirza.
Honored with a Silver A'Design Award.
Graphics and Visual Communication Design Category.